Football clubs fined for rotating players?

What do we think about Blackpool being fined recently for "fielding a weakened team" against Aston Villa? Yes they made 10 changes from the previous game, but surely it should be up to the manager how he rotates players so that he can best accomplish the team's goals.

http://news.bbc.co.uk/sport2/hi/football/teams/b/blackpool/9378679.stm

In Blackpool's case, I imagine their ultimate goal is to stay up in the Premier League, and not necessarily win the next game every time.

I do see the point made by the Premier League that the fans pay a lot of money to watch games, and that they deserve to see the best players on the pitch, but it is a long long season. We know that physically, it is hard for players to maintain a high level of performance for the whole year, and so surely manager's such as Ian Holloway should be respected for their forward thinking in such instances. What do we think?

A bit "different" - perhaps Holloway's alternative thinking
can keep his minnows in the biggest league in the world
(and keep us amused during the post match interviews)

The funny thing in this example is that the "weakened team" nearly got a result against Villa (historically a stronger team), losing 3-2 on a last minute winner by James Collins.

I remember Wolves getting fined last season for fielding a weakened team against Manchester United. Something that did not sit well with the gaffer, Mick McCarthy. They lost that game to United, but won the subsequent Burnley fixture 2-0. Burnley got relegated that season, and Wolves did not.

http://news.bbc.co.uk/sport2/hi/football/teams/w/wolverhampton_wanderers/8521603.stm

Thinking further back. Do you remember Rafa Benitez's rotation policy when he was first at Liverpool? I can't recall the exact number of matches, but didn't he go for over a year without naming an unchanged team? Was he fined? Liverpool did tend to finish each season strongly back then, and although they didn't quite reach the heights the fans expected, they were a presence in the late season cup competitions.

Does Sir Alex Furguson get criticized by the league when he makes changes? Admittedly, these tend not to be whole-scale changes, but it would be fair to say that United do not field the strongest team possible every game.

Star players rested more and more by 

Furguson at Manchester United

Looking on the bright side, I would argue that both Mick McCarthy, and Ian Holloway are "old school" kinds of managers. The fact that these guys are thinking long term could be promising for professional football. Well done to Ollie (and the most Yorkshire-Irishman ever to play for the Emerald Isle)!